Real Estate Listings & Classifieds
Real estate listings/classifieds
come in a variety of forms and are essentially used by realtors
and independent home vendors to market their product,
i.e. real estate. They are searched by millions of potential home
buyers every day and are the most effective way of advertising
real estate.
Placing a Listing
Even before you know where to place
you listing you must know what to include in it. Consumers are
visual people; they want as many pictures as one can fit into
a listing. Though this may not be possible for all types of listings,
take advantage of it when you can. When describing the property
you have for sale make sure to include the following information:
location,
style of the home,
age of the home, price, number of bedrooms and bathrooms, proximity
to amenities and any features that consider 'marketable'.
If you are a looking to sell your
home and have acquired the services of a real estate
agent, ensure that they are aware of all the available avenues
for listing. You have to be competitive. The goal is to reach
as many serious potential home buyers as possible. You have to
take a multi-dimensional approach to placing listings;
don't think that just because you're in the USA your house may
not appeal to some one relocating from Europe. Aim at all possible
targets!
Internet
The most effective way to reach
a wide audience is to list your home or property on the Internet.
If you have a realtor, they will be able to place your listing
on their local web site as well as the web sites of all of their
affiliates and sister companies. Many web sites make their money
according to the amount of traffic they receive, and as such,
it may be possible to list your house for free. The following
is a list of the top rated Internet real estate listing search
engines in the world.
Direct Media
Though the Internet is an amazing
source for real estate listings, one can never underestimate the
power of direct media. If you are looking to sell your home fairly
quickly, you will benefit most from traditional classified advertisements.
Depending on where you live, all of some of these resources may
be available to you. In addition to your realtor advertising in
their local real estate magazine and on television, you can also
place classified advertisements in newspapers
(many of which are then place in the 'classified' section of the
electronic version), your local buy and sell, as well as in your
areas free real estate guide. Remember to provide pictures whenever
possible!
If you are a potential home
buyer there are many resources at your disposal.
Depending on where you live, you will be able to obtain classified
listings from a variety of sources, including those listed above.
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