Real Estate Marketing
your property is perhaps the most important aspect of selling
your home. A trained real estate agent will be aware of all the
marketing techniques that will provide maximum exposure of your
property in order to ensure that you get the highest return on
you investment. As an independent home seller you too may benefit
from the many strategies employed by successful real
In order to sell your property
in a time effective, economic manner, you will first have to explore
every possible marketing option. Remember, your intent is to reach
as many potential buyers as possible.
If you are a real estate agent
or considering this rewarding line of work, you will benefit greatly
from the techniques listed below. If you are an independent home
seller, the first four points will be sure to decrease the time
you spend and increase the amount of money you receive when selling
your house. If you have already hired
a real estate agent or a considering this course of action, make
sure your representative is aware of, and explores all, possible
The Internet: If you want to target more than
your local market, create a web site. There are still many web
site providers that offer free web space in exchange for advertising.
They're user friendly, cheap and effective. You can also place
free Internet advertisements.
Classified Advertisements: Though they may seem
conventional and outdate, don't under estimate the effectiveness
Place them wherever you can: news papers, cable real estate channel,
buy and sell, real estate magazines, everywhere.
Display Advertisements: Don't forget the traditional
'sign on the lawn'. Your neighbours will be inclined to tell any
potential buyers that a home in their neighbourhood is
Network: Tell everybody you know. Attend home
buyer workshops and meet key players.
Business Cards: Try bright magnet business cards,
they're practical and persuasive.
Get the Media Involved: Invite everybody and
anybody to open houses. Have a barbeque and invite your
local radio personalities.
Development Representatives: They can refer
anyone buying resale your way.
Previous Clients: Old contacts are the gateway
to new contacts